BPMSG – One Year On-line

After being on-line with the website for 1 year, it’s time to change the entry page!

Here, on BPMSG.com you will find a couple of interesting articles related to business performance management, from a more practical than theoretical point of view.

Topics covered range from

A new topic was introduced just recently: “Value-driven leadership”. I started with a general article, and added a personality profiling tool (NEO-select). If interested, you might participate and send back the completed questionnaire to get a full report.

In the section other stuff  I post other interesting information, not fitting to the main topic of the site. For example a nice video of the olive-backed sunbird, a review of the Sennheiser Bluetooth Headset etc.

BPMSG stands for Business Performance Management Singapore. As of now, it is a non-commercial website, and information is shared for educational purposes. Please see licensing conditions and terms of use.

Please also be so kind, if you use parts in your web-site or blog, to give credit and a link to my site. I hope you will find some useful information, let me know your feedback or contact me directly for any suggestions.

Klaus Goepel, Mar 2012

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Conjoint Analysis – Example in Excel

Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research.

Here you find an simple example, how you can calculate part-worth utilities and relative preferences in Excel using multi-variable linear regression. (4 attributes, 2 level, fractional design)

PLEASE READ before DOWNLOAD
The template is free. So I would really appreciate, if you could – at least – rate the template at the bottom of this post. Thank you!

Download Conjoint Analysis Example in Excel (zip):  download

Download Slides (pdf) of my Youtube video: “Conjoint Analysis in ten minutes“.

Conjoint analysis onlineConjoint.ly

Please feel free to leave a comment on my feedback page.
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