Decisions can have a short- or long-term impact; they can be strategic or operational. Measuring strategic or operational performance might require a different set of key performance indicators (KPIs). You need both: Operational KPIs help to measure the short term performance of an organization, strategic KPIs help to measure the implementation of a long term strategy.
This new podcast episode #13 explains the differences, using the picture of driving a car.
A dashboard is the panel of instruments and controls facing the driver of a vehicle. Driving a companies business, a dashboard should give you a condensed summary, which allows you to recognize critical areas and take actions to keep the business moving in the right direction – provided you know your destination.
Any dashboard without a clearly defined strategy for the organization will be useless. Only if you know the destination, you can derive the right set of key performance indicators and arrange them in such a way that they give you the current position of the organization, highlight deviations and allow you to make necessary corrections.
The operating expenses of a company have a high impact, not only on the company’s result, but also on other parameters, like profit per costs and minimum order income to be achieved. Even the same operating result and profitability of two companies could be of a different quality, because of different relations in fixed and variable expenses. In this presentation two performance indicators will be developed to monitor these important differences.
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