## Profit per Cost (PPC)

#### The basic equation – financial performance indicators: Profit per Cost (PPC)

With Profit per Cost (PPC) we introduce another important financial key ratio. Cost per order (CPO) together with profit per cost (PPC) let you calculate the required gross margin percentage (GMP) and the profitability (PR).

Vice versa, with a given gross margin and a targeted profitability, you can estimate the CPO and PPC.

For subcription to the videocast see here

## Conjoint Analysis – Example in Excel

Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research.

Here you find an simple example, how you can calculate part-worth utilities and relative preferences in Excel using multi-variable linear regression. (4 attributes, 2 level, fractional design)

 PLEASE READ before DOWNLOAD The template is free. So I would really appreciate, if you could – at least – feedback or write me about your application of conjoint analysis, and the use of the excel template. Thank you!

Slides (pdf) of my Youtube video: “Conjoint Analysis in ten minutes” can be found here.

Conjoint analysis onlineConjoint.ly

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## Conjoint Analysis – Slides (pdf)

You might download the slides of my video presentation in Youtube: “Conjoint Analysis in ten minutes”  here:

You can find the Conjoint Analysis Example in Excel here.

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