The basic equation – financial performance indicators: Profit per Cost (PPC)With Profit per Cost (PPC) we introduce another important financial key ratio. Cost per order (CPO) together with profit per cost (PPC) let you calculate the required gross margin percentage (GMP) and the profitability (PR).
Vice versa, with a given gross margin and a targeted profitability, you can estimate the CPO and PPC.
Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research.
Here you find an simple example, how you can calculate part-worth utilities and relative preferences in Excel using multi-variable linear regression. (4 attributes, 2 level, fractional design)
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Download Conjoint Analysis Example in Excel (zip): 
Download Slides (pdf) of my Youtube video: “Conjoint Analysis in ten minutes“.
Conjoint analysis online – Conjoint.ly
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You might download the slides of my video presentation in Youtube: “Conjoint Analysis in ten minutes” here:
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You can find the Conjoint Analysis Example in Excel here.
