Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research.
Here you find an simple example, how you can calculate part-worth utilities and relative preferences in Excel using multi-variable linear regression. (4 attributes, 2 level, fractional design)
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Download Conjoint Analysis Example in Excel (zip): 
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Conjoint analysis online – Conjoint.ly
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