Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research.
Here you find an simple example, how you can calculate part-worth utilities and relative preferences in Excel using multi-variable linear regression. (4 attributes, 2 level, fractional design)
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|The template is free. So I would really appreciate, if you could – at least – feedback or write me about your application of conjoint analysis, and the use of the excel template. Thank you!|
Conjoint analysis online – Conjoint.ly
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