Conjoint Analysis – Example in Excel

Conjoint analysis or stated preference analysis is used in many of the social sciences and applied sciences including marketing, product management, and operations research.

Here you find an simple example, how you can calculate part-worth utilities and relative preferences in Excel using multi-variable linear regression. (4 attributes, 2 level, fractional design)

PLEASE READ before DOWNLOAD
The template is free. So I would really appreciate, if you could – at least – feedback or write me about your application of conjoint analysis, and the use of the excel template. Thank you!

Download Conjoint Analysis Example in Excel (zip):  download

Slides (pdf) of my Youtube video: “Conjoint Analysis in ten minutes” can be found here.

Please feel free to leave a comment on my feedback page.

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4 thoughts on “Conjoint Analysis – Example in Excel”

  1. Your website is awesome, it is really helpful to do my research. I will hit a bookmark to your site just incase i should use one of your tools into my thesis.
    Thank you!

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